Z by HP is geared towards those technical and creative professionals who demand pro-grade performance on the go. This campaign was focused on the perfect workstation for the creative professional.

We debuted the new Z by HP identity on the Z by HP landing page and Creative Pros campaign landing page. Created a responsive web campaign to showcase product innovations, and partnered with brand ambassadors to show how Z has improved their workflow. Throughout the process, we collaborated closely with the HP Global Marketing Technology team to create a personalized and dynamic experience for Z by HP — another major contributor to one of the larger corporate initiatives that helped increase sales on HP.com by 88%.