Redesigning the behemoth of an Enterprise CMS - marketing site

Putting Users First.
Revamping Delta Dental's public marketing website with a user-centric approach. Understanding the pivotal role of user experience in shaping the online presence of a brand, our primary focus will be on creating a seamless and intuitive journey for visitors.

With a keen emphasis on user research, we will delve deep into understanding the diverse needs and preferences of Delta Dental's target audience. By conducting user interviews, surveys, and usability testing, we aim to gain invaluable insights that will inform every aspect of the redesign process, from information architecture to visual design.

Our team is committed to crafting a website that not only showcases Delta Dental's array of services and benefits but also resonates with visitors on a personal level. By leveraging responsive design principles, we will ensure that the website delivers a consistent and compelling experience across all devices, catering to the evolving habits of modern users.

Furthermore, accessibility will be at the forefront of our redesign efforts, ensuring that individuals of all abilities can effortlessly navigate and engage with the website's content. By adhering to industry best practices and standards, we will strive to make the website inclusive and welcoming to all.

Ultimately, our goal is to deliver a revitalized public marketing website that not only captivates visitors with its visual appeal but also empowers them with a wealth of relevant and easily accessible information. Through a harmonious blend of user insights, innovative design, and cutting-edge technology, we are poised to elevate Delta Dental's online presence, leaving a lasting impression on every visitor who graces the website.